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Displaying 50 articles of 76 total result(s).

Original Article

Public Opinion Formation: The Role Of Independent Media Portal During Crisis

Nurul Hidayah Watimin
,
Hasmah Zanuddin

Keywords: : Public opinion, viral issues, social media monitoring, online crisis management strategies.

Article no: 58

Pages 706-717

Doi: 10.15405/epsbs.2018.05.58

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Original Article

Message Strategies To Increase Facebook Engagement

Muhamad Shamsul bin Ibrahim
,
Khairulnissa Abdul Kadir
,
Logeswary Krisnan
,
Manimaran a/l Krishnan Kaundan
,
Mohd Khaidir Abdul Hamid
,
Laila Muhammad

Keywords: Message strategy, posting strategy, posting format, social media, tone of a post, user engagement

Article no: 7

Pages 51-57

Doi: 10.15405/epsbs.2021.06.02.7

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Original Article

Koyak Ke?: Humorous Social Media Post On Israel-Palestine Conflict

Puspa Melati Wan
,
Wilfred Alec Pasimio Llanetac
,
Zaim Azizi Abu Bakar
,
Miza Izwanis Mangsor

Keywords: Humour, IsraelKoyak, Israel-Palestine, Malaysia, social media

Article no: 37

Pages 381-390

Doi: 10.15405/epms.2022.10.37

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Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

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Original Article

Online Groups On Development Of Crimea And Sevastopol Issues: Social Media Analytics

A. Dombrovskaya*
,
E. Brodovskaya
,
A. Azarov

Keywords: Development problems, social media analytics, cognitive mapping, social graphs analysis, digital opinion leaders, network group influence

Article no: 133

Pages 921-927

Doi: 10.15405/epsbs.2020.03.133

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Original Article

Role of Social Media and Communication During Covid-19 Pandemic

Nalini Arumugam
ORCiD ,
Ahmad Asnawi Bin Zamri
ORCiD ,
Muhammad Haekal Bin Kamarulzaman
ORCiD ,
Nofel Nofiadri
ORCiD

Keywords: Crosschecking, covid-19, information filtering, social media, misinformation

Article no: 33

Pages 365-376

Doi: 10.15405/epes.23097.33

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Original Article

The Effectiveness Of Social Media In Promoting Self-Care During Covid-19

Abd Rauf Ridzuan
,
Rosilawati Sultan Mohideen
,
Siti Nurshahidah Sah Allam
,
Arif Zulkarnain
,
Amia Luthfia
,
Norena Abdul Karim Zamri
,
Ilya Yasnoriza Ilyas
,
Aini Faezah Ramlan

Keywords: COVID-19, social media, self-care

Article no: 44

Pages 341-348

Doi: 10.15405/epsbs.2021.06.02.44

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Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

Artificial Intelligence And Social Media: Self-Regulation And Government Control

Natalia N. Kovaleva
,
Alina S. Anisimova
,
Yulia M. Tugusheva
,
Maria A. Danilova

Keywords: Artificial intelligence, digitalization, legal regulation, self-regulation, social media, technology

Article no: 56

Pages 347-352

Doi: 10.15405/epsbs.2022.01.56

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Original Article

Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In Private Universities In Malaysia

Prashalini Naidu
,
Nor Hazlin Nor Asshidin
,
Hana Syafiqah Mohammad Hariri
,
Nurfatin Nadiah Mohd Firdaus
,
Auji Hawa Zarime
,
Ezza Syahira Zulkefli

Keywords: Social media, student intake, student recruitment, private universities, Malaysia

Article no: 33

Pages 311-318

Doi: 10.15405/epsbs.2020.12.05.33

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Original Article

Antecedents of Internal Crisis Communication: A Conceptual Framework

Adamu Abbas Adamu
,
Bahtiar Mohamad
,
Nik Adzrieman Abdul Rahman

Keywords: Internal crisis communication; leadership; organizational culture; social media

Article no: 18

Pages 119-126

Doi: 10.15405/epsbs.2016.08.18

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Original Article

An Analysis Of Social Networks In Terms Of Behavioral Economics

Ismail Uvaysovich Shakhgiraev
,
Fatima Dikalitovna Dakhaeva
,
Kharzan Pashaevna Matasheva

Keywords: Behavioral economics, social media, economic behavior

Article no: 333

Pages 2485-2488

Doi: 10.15405/epsbs.2021.05.333

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Original Article

Managing Crisis And Response Times Analysis: Effectiveness Of Online Monitoring Strategy Analysis

Hasmah Zanuddin
,
Nurul Hidayah Watimin

Keywords: : Public Opinion, Viral Issues, Social Media Monitoring, Online Crisis Management Strategies.

Article no: 15

Pages 157-177

Doi: 10.15405/epsbs.2018.05.15

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Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

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Original Article

Consumer Community On Tourism Social Media And Consumer Perceived Value: Review Paper

Md. Ashraful Azam Khan
,
Haslinda Hashim
,
Yuhanis Ab. Aziz
,
Zaiton Samdin

Keywords: Social media, tourism, consumer community, tourism social media.

Article no: 40

Pages 452-462

Doi: 10.15405/epsbs.2020.10.40

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Original Article

Social Media Marketing Of Leading Russian Universities (Case Study Of Rudn University)

A. Glagoleva
,
Y. Zemskaya
,
E. Kuznetsova
,
I. Kachesova

Keywords: Brand, communication, social media, university, advertising and public relations

Article no: 15

Pages 125-135

Doi: 10.15405/epes.20121.15

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Original Article

Cyber Wellness Among Malaysian Youth: The Case Of Cyberreadi Malaysia

Mohd Khairie Ahmad
,
Shahizan Hassan
,
Norshuhada Shiratuddin
,
Hammuzamer Irwan Hamzah
,
Mohd Zuwairi Mat Saad

Keywords: Cyber well-being, cyber bully, cyber crime, participatory communication, Social media

Article no: 59

Pages 465-472

Doi: 10.15405/epsbs.2021.06.02.59

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Original Article

Influence Of Internet Space On Intercultural And Business Communication

Boris G. Vulfovich
,
Veronika V. Katermina
,
Anastasia A. Shestakova

Keywords: Election cycle, communication strategy, social media, semantic analysis, network analysis, internet space.

Article no: 36

Pages 262-269

Doi: 10.15405/epsbs.2020.12.02.36

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Original Article

Significance Of Digital Technologies In Developing The Tourism Industry

Huseyn Gilanievich Chaplaev
,
Marina Alekseevna Martynova
,
Taus Alvievna Yusupova

Keywords: Digital transformation, tourism, tourism business, social media, mobile telephony, cloud technology

Article no: 248

Pages 1883-1887

Doi: 10.15405/epsbs.2021.11.248

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Original Article

Social Media Efficacy for Sustainability in SMEs: The Role of Innovation Practices

Seow Ai Na
,
Choong Yuen Onn
,
Choe Kum Lung

Keywords: SMEs, innovation practices, business performance, social media efficacy, business model

Article no: 29

Pages 287-297

Doi: 10.15405/epsbs.2019.08.29

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Original Article

Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Siti Norhidayah Toolib
ORCiD ,
Wan Noordiana Wan Hanafi
ORCiD ,
Mafuzah Mohamad
ORCiD ,
Nur Lydia Natasha Mohd Dzurkarnain

Keywords: Social media, marketing and branding, customer relations and services, ınformation accessibility, organizational performance, small medium enterprise (SMEs)

Article no: 57

Pages 638-647

Doi: 10.15405/epfe.23081.57

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Original Article

Suicidal Behavior: Communicative Markers In Social Media

Galina I. Efremova
,
Vera B. Nikishina
,
Olga I. Samosvat
,
Valeria Carroll

Keywords: Social media, death groups, Russian teenage and youth, subculture, suicide culture, suicidal games

Article no: 23

Pages 209-221

Doi: 10.15405/epsbs.2018.11.02.23

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